Goal: Know how to get/keep/grow customers

How to get/keep/grow customers? How will customers hear about your product? How much will it cost to acquire a customer using these strategies? How does market type influence demand creation strategy?

References: Business Model Generation (Alexander OsterWalder & Yves Pigneur, 2010), The Four Steps to the Epiphany (Steve G. Blank, 2007), The Lean Startup (Eric Ries, 2011)