Goal: Know how to develop distribution channels that match customer segment

How does each customer segment want to be reached and through which interaction points? What are channel types and channel complexity? What is channel economics? How does the nature of product impact channel?

References: Business Model Generation (Alexander OsterWalder & Yves Pigneur, 2010), The Four Steps to the Epiphany (Steve G. Blank, 2007), The Lean Startup (Eric Ries, 2011)