Goal: Understand the elements of customer segment

Who are your customers? What are your customer persona/archetypes? Are there multi-sided markets? Does each have a matching value proposition? Why does your market type is important?

References: Business Model Generation (Alexander OsterWalder & Yves Pigneur, 2010), The Four Steps to the Epiphany (Steve G. Blank, 2007), The Lean Startup (Eric Ries, 2011)